What does gullibility look like in print?

Check this out:

3000 Years of Science in a 21st Century Delivery System

CieAura Transparent Holographic Chips™ use a proprietary combination of homeopathic formulas consisting of intrinsic energies that affect positive health responses. CieAura Chips have the look of simple decals on the body or clothing and are totally non-invasive, without any chemical component. When placed along sensitive acupuncture meridian points, results such as increased energy, improved stamina, deeper, more restful nights, and other assorted reactions occur, depending on the program formula of the Holographic Chip and the related placement.

You might think these magical chips actually do something, mightn’t you? Thank goodness the disclaimer tells us it’s all bunk:

CieAura products are sold for learning, self-improvement and simple relaxation. No statement contained in this writing, and no information provided by any CieAura employee or retailer, should be construed as a claim or representation that these products are intended for use in the diagnosis, cure, mitigation, treatment or prevention of disease or any other medical condition. The information contained in this writing is deemed to be based on reliable and authoritative report. However, certain persons considered experts may disagree with one or more of the statements contained here. CieAura assumes no liability or risk involved in the use of the products described here. We make no warranty, expressed or implied, other than that the material conforms to applicable standard specifications.

Yet people actually buy these kinds of products because they are gullible. And they are gullible because they allow their faith-based belief in woo to guide them. The problem, however, is that belief in woo is equivalent in all ways to delusion. When we are willing to trust our delusions as if they were true, we are bound for disappointment. In the meantime, far too many of us are simply gullible… to the great profit of integrated medicine and religious industrial woo-meisters who peddle its virtues.

(h/t neurologica)